4.7 Healthy Food for Healthy Communities

4.7.1 Target Population
General population, food industries, food providers, etc.

4.7.2 Objectives:
(1) Carrying out and following up necessary interventions in organizations responsible for the supply of foodstuffs in the society, food-producing centres, food industries, and food outlets
(2) Improving public BASK about healthy nutrition
(3) Improving the status of nutrition in the society at large.

4.7.3. Activities:
(1) Setting up healthy food stations ( e.g. restaurants, sandwich shops, pizzerias, confectioners, bakeries, supermarkets, etc.)
(2) Providing education on cooking healthy food in organizations, etc. which cater for their personnel
(3) Modifying and improving cooking procedures in food industries; encouraging the production ofhigher-quality non- industrial food and low-salt bread, substituting yeast for sodium bicarbonate in bakeries, producing low-fat and low- sugar confections, producing low-fat dairy products
(4) Enforcing existing regulations in the community on the sale of healthy foods to:
-Encourage food industries to produce healthier products
-Encourage the production and supply of liquid oil, reducing the production of hydrogenated oil and lowering consumption oftrans-fatty acids
-Passing the necessary regulations related to supply ofhealthy food products in stores
-Passing regulations on labelling of food products
(5) Educating and encouraging the public to buy and consume healthy food products, and to heed food labels
(6) Publication and circulation of healthy food cookbooks
(7) Arranging competitions with themes on choosing and making healthy food for healthy hearts (8) Producing and broadcasting educational television and radio programmes on healthy cooking.

4.8 Isfahan Exercise Project

4.8.1 Target Population
General population, sport clubs, exercise and training centres

4.8.2 Objectives:
(1) Improving the population's BASK in regard to regular daily exercise (2) Decreasing air pollution
(3) Providing suitable physical exercise environments for different age and sex groups for regular daily exercise.

4.8.3 Activities:
(1) Arranging healthy heart exhibitions and holding sports events in some streets while closing the street and prohibiting private transport
(2) Educating the society via radio and television programmes about the benefits of doing regular daily exercise
(3) Providing education on equivalent physical exercises that can be carried out by housewives at home and by employees in the workplace
(4) Altering the prevailing models and habits toward a more physically active society (5) Enforcing regulations about exercise in schools and the workplace
(6) Promoting the culture ofbiking and walking; making bicycle tracks and encouraging people to ride rather than drive (7) Holding sports competitions that encourage participation by women, men, children and adolescents.

4.9 NGOs and Volunteers in IHHP

4.9.1 Target Population
Non-governmental organizations, volunteers (health workers, Red Crescent etc).

4.9.2 Objectives:
(I) Improving BASK ofNGOs, health workers and other volunteers in relation to NCDs risk factors and healthy lifestyles
(2) Organizing NGO activities in regard to risk factor prevention and healthy lifestyles.

4.9.3 Activities:
(1) Arranging educational sessions for NGOs' members and officials and health volunteers concerning risk factor prevention and healthy lifestyle changes
(2) Studying the existing activities conducted by those NGOs or volunteers whose objectives include healthy lifestyles (3) Implementing joint educational activities (materials, face-to-face, mass media, etc.) or services regarding risk factor
prevention and control
Establishing and empowering the NGOs with main objectives ofprimary and secondary CVD prevention and healthy lifestyle change (e.g. Iranian Chapter of Heart Friends around the World, the food industry, healthy community groups, Iranian Heart Foundation, etc).